Agile development isn’t “Waterfall sliced into smaller pieces”

Too often we treat iterations like mini-projects:

  • Analysis at the start
  • Coding in the middle
  • Testing at the end

But that’s not Agile — that’s Waterfall on shuffle mode.

In true Agile development, requirements, architecture, design, and implementation happen continuously throughout the iteration.

We learn → adjust → build → validate → repeat.

This flow isn’t a sequence — it’s a rhythm.

Teams that embrace this rhythm deliver better outcomes, reduce rework, and stay aligned with real customer needs.

Stop thinking in phases.

Start thinking in continuous discovery and continuous delivery.

Discussion for your team:

  • Are team members that specialize in business analysis and design usually busiest at the beginning of the sprint?
  • Are team members that specialize in quality assurance busiest at the end of the sprint?